What is The Average Sales Conversion Rate for Auto Transport Brokers?
According to data the average sales conversion rate for the Shipping & Logistics industry is 2.7%. The average of all industries was 3.01%
Here’s a breakdown of conversion rates
This is based on a standard buy of (500) leads at $3/ea so the cost is $1500, and assumes each order is worth $200.
| Conv. % | Orders | Net | Profit |
| 1% | 5 | $1,000 | -$500 |
| 2% | 10 | $2,000 | $500 |
| 3% | 15 | $3,000 | $1,500 |
| 4% | 20 | $4,000 | $2,500 |
| 5% | 25 | $5,000 | $3,500 |
The Bottom Line
As you can see, at 2% you are profitable, but even as little as 3% conversion rate you are still doing well.